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NOTE :This registration is for participating in an individual session as well as access to the session recording and materials. To register anyone affiliated with your school for access to the whole series (access to all sessions and recordings), please refer to the School Wide Registration page. 
BUILDING BETTER BOARDS
The Board's Role in Enrollment & Retention
with Mark Copestake, Enrollment Management Association (EMA)
Wednesday, February 5, 2025 3:00-4:30 PM PT
4:00-5:30 PM MT
Session Description Enrollment is the lifeblood of independent schools with tuition bringing in around 80% of independent schools' overall revenue. In this webinar you will learn from a former enrollment and financial aid director about how you can support enrollment management efforts at your school. You will learn about what you should (and shouldn't) do and ask in your role as a trustee and how you can support the various stages of the enrollment lifecycle. Mark Copestake is the Senior Director of Professional Development at the Enrollment Management Association (EMA). Prior to EMA, he served as the Director of Enrollment Management and Financial Aid at the Latin School of Chicago (IL) and the Assistant Dean of Admission and Pluralism and Multicultural Affairs at Lake Forest Academy (IL). Mark previously worked in admissions and strategic leadership roles at the University of Cambridge, University College London and the Social Mobility Foundation. Mark is a graduate of the University of Cambridge and the University of Southern California.
To view session details for the rest of the series, please visit our Building Better Boards page. Meet Our Facilitator
 Mark Copestake, Senior Director of Professional Development, Enrollment Management Association (EMA)
Mark joins EMA from the Latin School of Chicago (IL) where he has served as the Director of Enrollment Management and Financial Aid since 2018. In this role, Mark oversaw all matters pertaining to enrollment, recruitment, retention and need-based financial aid. Prior to Latin, Mark served as the Assistant Dean of Admission and the Assistant Dean of Pluralism and Multicultural Affairs at Lake Forest Academy (IL). Originally from England, Mark moved to the US in 2015. He previously worked in admissions and strategic leadership roles at the University of Cambridge, University College London and at the Social Mobility Foundation. Mark is a graduate of the University of Cambridge and completed the University of Southern California's Leadership in Enrollment Management certificate program in 2017. Mark has been a member of EMA's Admission Leadership Council since 2018. In this capacity he has sat on numerous working groups, served as a member of the annual conference selection committee and co-chaired EMA's LGBTQIA+ affinity group.
Series OverviewIn this series of workshops, attendees will explore the role of trustee, and provide a space for board members to learn from national thought leaders, experienced board chairs, heads of school and association leadership. Offered throughout the year, each workshop has a theme for board improvement and actionable steps to move your school forward. Previously this workshop was recommended for those new to the role, but feedback was that it was universally valuable. All independent school board members are encouraged to attend.
Making the Most of Building Better Boards
Attendees can register for individual workshops or your board can register for full access for the series. All registrations include access to session recordings. If you have registered individually, the recording is for your own reference and should not be shared. If you register as a board, you are welcome to share the recording with anyone affiliated with your school.
Registration Registration is now open! This registration is for participating in an individual session.All registrations to individual sessions include access to the session recording and resource materials. Each registrant will receive emails before and after the session with access and resource links for their personal use. Access is non-transferable and links should not be shared. If you would like full access to sessions and recordings for your school and board, please consider registering for School Wide Registration.
Pricing Single Workshop Registration (Includes access to workshop, recording, and session materials*.) Member Schools | $55 per session Non-Members | $85 per session
* Links to recordings and materials will remain active until August 29, 2025, so they may be used and reviewed throughout the school year and summer.
Cancellation
Substitutions for registrations may be made any time prior to the session at no extra charge. Written cancellations received by 24-hours before the start time of the session are eligible for a refund after a $20 cancellation fee. Any cancellations received after the 24-hour window will be ineligible for refunds.
Still have questions?Please feel free to reach out to any of us for the following:
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