Enrollment Marketing Mapping: A 4-Part Series
An NWAIS workshop series to explore independent school enrollment management and learn how to use this four-step model to explore current practices and tune-up their school's admissions and marketing strategy.
Tuesday, September 30, 2025 (11:00AM-12:30PM PT / 12:00PM-1:30PM MT)
Thursday, October 16, 2025 (11:00AM-12:30PM PT / 12:00PM-1:30PM MT)
Tuesday, October 28, 2025 (11:00AM-12:30PM PT / 12:00PM-1:30PM MT)
Thursday, November 13, 2025 (11:00AM-12:30PM PT / 12:00PM-1:30PM MT)
Audience
This interactive workshop series is designed for independent school admissions and marketing leaders. Other school leaders, especially those whose work intersects with admissions are also welcome to attend.
Workshop Series Description
In this series of virtual workshops, attendees will explore the independent school enrollment management model and examine their current practices. The four-step
process will allow attendees build upon their school's current admissions and marketing strategy. Using a reflective process, this interactive course will allow attendees who are in a variety of positions to find solutions that are tailored to their
unique circumstances to ultimately sustain and grow admissions success.
Note: Each session builds on the last, so attending the full series will give you the most powerful results.
Session Descriptions
Tuesday, September 30, 2025 (11:00AM-12:30PM PT / 12:00PM-1:30PM MT)
Conducting a Systems + Digital Audit
We will start by checking the foundation - our internal systems that we control of how we approach admission (our admission systems), and how we communicate with parents (our website). We'll teach you how to gain a deep understanding of your institution's foundation: your internal systems. Through a comprehensive audit of your admission processes and your website, you'll discover how they influence families' perceptions. Walk away from this session with concrete worksheets and templates to begin your own internal systems checks.
Thursday, October 16, 2025 (11:00AM-12:30PM PT / 12:00PM-1:30PM MT)
Building Internal Relationships
Enrollment success requires more than strong admissions work; it depends on trust and collaboration across your entire school community. This session will offer practical strategies to map and strengthen internal partnerships, improve communication with key stakeholders, and foster a culture where there is a seamless two-way information flow. Walk away with tools to reduce friction, align your teams, and keep your shared mission at the center of the work.
Tuesday, October 28, 2025 (11:00AM-12:30PM PT / 12:00PM-1:30PM MT)
Creating a Data-Informed Marketing Plan
Your school’s analytics holds the key to a smarter, more effective marketing strategy. In this session, you’ll learn how to identify key audience segments, develop family personas, and uncover the messages that truly resonate–all rooted in your school’s unique data points. This workshop will help you connect the qualitative and quantitative “data dots” and design a plan that is focused, measurable, and actionable.
Thursday, November 13, 2025 (11:00AM-12:30PM PT / 12:00PM-1:30PM MT)
Operationalizing Your Brand
Your brand isn’t a logo or a tagline. It’s the story you tell in every interaction. In this session, we’ll help you capture your school’s essence and explore how to embed those messages across communications channels from your website to your tour to your talking points. You’ll also learn strategies to align your leadership team so everyone is speaking from the same playbook.
About Our Facilitators: Miriam Stein and Laurie Ehrlich, Founders, Thrive Hive
Thrive Hive was born when MiriamStein (former Director of Admission) and Laurie Ehrlich (Director of Marketing and Communications) left their school to go out and help schools around the country with enrollment + marketing strategies.
Miriam Stein is a graduate of independent day school, and she is an educator at heart. She served as the upper school director of admission at Charles E. Smith Jewish Day School, part of a team responsible to maintain the school’s 1000-student enrollment. After more than 20 years in education and in strategic enrollment, she moved into the world of consulting with Thrive Hiveto help school professionals around the country with teamwork, collaboration and enrollment strategy.
Laurie Ehrlich is a 20-year marketing and communications veteran, telling the stories of schools, nonprofits and small businesses at Thrive Hive. Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels, including blogs, podcasts and more
You can learn more about Miriam + Laurie and their work at Thrive Hive.
Registration
Registration is now OPEN
Participants will register for the full series. In the case that you are not able to attend all four sessions in real time, all registrations include access to session recordings. Links to recordings will remain active for one month following each session and
should not be shared.
Pricing
Course Registration (Includes access to all three workshops, session resources, and recordings*)
Member Schools - $295
Non-Members - $395
* Links to recordings will remain active for one month following each session.
Cancellation
Substitutions may be made any time prior to the workshop. Written cancellations received before the start of the course are eligible for a refund after a $50 cancellation fee.
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