REGISTRATION IS NOW OPEN 
Key Bridge:
Aligning Leadership, Marketing, and Admissions for Enrollment Growth
An NWAIS workshop series to explore the intersection of leadership, marketing, and admissions and how from each seat, teams can build common language, goals, and strategy to bolster enrollment success.
Monday, September 21, 2026 (9:00AM-10:00AM PT / 10:00AM-11:00AM MT)
Monday, October 5, 2026 (9:00AM-10:00AM PT / 10:00AM-11:00AM MT)
Monday, October 19, 2026 (9:00AM-10:00AM PT / 10:00AM-11:00AM MT)
Audience
This interactive workshop series is designed for Heads of School, Admissions Directors, Marketing Directors, and Advancement teams. The sessions will be especially valuable for teams attending together who want shared language and a coordinated plan.
Workshop Series Description
Most enrollment problems get diagnosed as marketing problems. Not enough inquiries, not enough applications, not enough visibility. But when you trace them back, the breakdown is usually somewhere else: leadership and admissions working from different definitions of success, a marketing effort disconnected from what actually moves families to enroll, or a plan nobody is accountable for once the school year gets busy.
This three-session course is built for the people who sit at that intersection. Over three 90-minute sessions, participants will work through a practical framework for aligning leadership vision, marketing strategy, and admissions execution, then build a 90-day plan they can run when they get back to their desks. Sessions are spaced two weeks apart so participants can apply ideas between meetings and bring real situations back to the group.
This is a working course, not a lecture. Each session includes breakout discussion, peer problem-solving, and time to apply the material to your own school. Come with your actual enrollment challenges. You'll leave with a plan and the structures to hold it accountable.
Note: Each session builds on the last, so attending the full series will give you the most powerful results. FormatThree 60-minute virtual sessions, two weeks apart. Each session includes presentation, breakout discussion, and applied work. What You'll Leave WithBy the end of the series, participants will have: - A shared framework for aligning leadership, marketing, and admissions around enrollment growth
- A school-specific 90-day enrollment marketing plan built to their calendar and capacity
- A short list of the metrics actually worth tracking, and how to keep them visible
- An accountability cadence that keeps leadership and admissions aligned once the year gets busy
Session Descriptions
Monday, September 21, 2026 (9:00AM-10:00AM PT / 10:00AM-11:00AM MT) The Leadership-Marketing Blueprint Enrollment growth starts with alignment, not tactics. When leadership, marketing, and admissions each carry a different picture of who the school serves and what success looks like, every downstream effort gets diluted. This opening session establishes the shared framework the rest of the course builds on. We'll work through how to define a unified enrollment vision, clarify the value your school actually delivers (versus what the website says it does), and surface the misalignments quietly costing you families. Through anonymized examples from schools that closed these gaps, participants will see what alignment looks like in practice and where it tends to break down. By the end of the session, participants will have mapped their own school's alignment gaps and drafted a shared definition of enrollment success to bring back to their teams.
Breakout focus: Diagnosing your own alignment gaps with peer input.
Monday, October 5, 2026 (9:00AM-10:00AM PT / 10:00AM-11:00AM MT)
The 90-Day Enrollment Marketing Plan Vision without a plan is just intention. This session turns the alignment framework from Session 1 into a concrete, executable 90-day marketing plan built around how families actually decide.
We'll map the enrollment marketing journey from first touch to enrolled family, identify the highest-leverage points to focus effort, and structure campaigns that generate inquiries and move them toward applications. The emphasis is on what a small team can realistically run, not a theoretical system that needs a dozen people to maintain. Participants will see how real schools structured their plans and prioritized when resources were tight.
By the end of the session, participants will have the skeleton of a 90-day plan tailored to their school's calendar, capacity, and goals.
Breakout focus: Pressure-testing each other's 90-day priorities.
Monday, October 19, 2026 (9:00AM-10:00AM PT / 10:00AM-11:00AM MT)
Accountability and Execution for Enrollment Growth The best plan fails if no one owns it once the school year gets busy. This closing session focuses on the structures that keep enrollment work on track: who owns what, how progress gets measured, and how leadership and admissions stay aligned when priorities compete. We'll cover lightweight accountability systems that work for small teams, the handful of metrics worth tracking, and how to adjust strategy without abandoning the plan at the first sign of friction. Through anonymized examples, participants will see how schools sustained momentum past the initial push and built enrollment work into their regular operating rhythm. By the end of the session, participants will have an accountability structure mapped to their 90-day plan and a method for reviewing progress with their team. Breakout focus: Building your accountability structure and committing to a review cadence.
About Our Facilitator: Karl Boehm
 Karl Boehm is the founder of Help One Hundred Schools and Chief Growth Strategist at Spiral Marketing, where he helps private and independent schools grow enrollment through strategy that aligns leadership, marketing, and admissions.
With more than a decade focused specifically on school enrollment, Karl works with heads of school, admissions directors, and boards to build marketing systems that fit how schools actually operate: lean teams, real budgets, and the realities of the enrollment calendar. His approach favors practical systems over complexity, and field-tested observation over theory.
Karl hosts the Help One Hundred Schools podcast and writes regularly for an audience of school leaders on enrollment marketing, positioning, and admissions strategy.
Registration
Registration is NOW OPEN
Participants will register for the full series. In the case that you are not able to attend every session in real time, all registrations include access to session recordings. Links to recordings will remain active for one month following each session and
should not be shared.
Pricing
Course Registration (Includes access to each workshop, session resources, and recordings*)
Member Schools - $155
Non-Members - $255
* Links to recordings will remain active for one month following each session.
Cancellation
Substitutions may be made any time prior to the workshop. Written cancellations received before the start of the course are eligible for a refund after a $50 cancellation fee.
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