A Four-Part Course to Explore Practical Strategies to Address the Changing Economic Landscape.
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6/20/2024 to 6/30/2024
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When:
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May 30, June 6, June 13, June 20
1:00-2:30 PM Pacific
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Where:
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Virtual Course
5001 California Ave SW
Suite 112
Seattle, Washington 98136
United States
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Contact:
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Emily McGrath
emcgrath@nwais.org
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Online registration is closed.
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« Go to Upcoming Event List
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Marketing Toolkit Tune-Up
A Four-Part Course to Explore Practical Strategies to Address the Changing Economic Landscape. May 30, 2024
June 6, 2024
June 13, 2024
June 20, 2024
1:00-2:30 PT / 2:00-3:30 MT
Workshop OverviewThe marketplace is changing. Demographic shifts, economic changes, impacts of cost of living and tuition affordability are all shifting the way we market the independent schools experience. Join national thought leaders to explore how we can tune-up our strategies to meet the new needs of our schools. This course will leave your team ready to customize new strategies to start the 2024-25 academic year with new ways to think about he changing landscape and new tools to reach families. Come and join your colleagues to learn, connect and grow your toolbox of marketing strategies. Who Should ParticipateThe ideal attendees will be the people charged with thinking strategically about marketing in your school. In some schools that would be the admissions and advancement teams. In others that would be trustees in partnership with the Head of School. In many it is collaborative team that supports the many different aspects of this work. Teams are encouraged to attend together and will leave equipped for reevaluating your schools strategies and tactics for reaching the wider community. Led By National Thoughts Leaders 
Session DescriptionsLearn More About Each of These Sessions Here | May 30, 2024 - 1:00-2:30 PT / 2:00-3:30 MT Session 1: What 70 Heads of School Reveal About the Independent School Business Model and How It Impacts Enrollment | June 6, 2024 - 1:00-2:30 PT / 2:00-3:30 MT Session 2: More Than Just Bums in Seats: The Broad Impact of Marketing and Branding on Independent School Success | June 13, 2024 - 1:00-2:30 PT / 2:00-3:30 MT Session 3: Digital Strategy Shake-up: Responding to Changing Parent Behavior and Market Dynamics | |
June 20, 2024 - 1:00-2:30 PT / 2:00-3:30 MT
Session 4: What Schools Need to Do to Be More Successful for the Next Decade
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RegistrationRegistration is OPEN Participants will register for the full series. In the case that you are not able to attend all three sessions in real time, all registrations include access to session recordings. Recordings should not be shared.
Pricing Single Workshop Registration (Includes access to all three workshops and recording*)
Member Schools - $295 Non-Members - $395
* Link to recordings will remain active for 30 days following each session Cancellation
Substitutions may be made
any time prior to the first workshop. Written cancellations received for courses prior to the first workshop are
eligible for a refund after a $50 cancellation fee.
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