Marketing Toolkit Tune-Up

A Four-Part Course to Explore Practical Strategies to Address the Changing Economic Landscape.

May 30, June 6, June 13, June 20

 1:00-2:30 PT / 2:00-3:30 MT

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Workshop Overview

The marketplace is changing. Demographic shifts, economic changes, impacts of cost of living and tuition affordability are all shifting the way we market the independent schools experience. Join national thought leaders to explore how we can tune-up our strategies to meet the new needs of our schools. This course will leave your team ready to customize new strategies to start the 2024-25 academic year with new ways to think about he changing landscape and new tools to reach families.

Come and join your colleagues to learn, connect and grow your toolbox of marketing strategies.

Who Should Participate

The ideal attendees will be the people charged with thinking strategically about marketing in your school. In some schools that would be the admissions and advancement teams. In others that would be trustees in partnership with the Head of School. In many it is collaborative team that supports the many different aspects of this work. Teams are encouraged to attend together and will leave equipped for reevaluating your schools strategies and tactics for reaching the wider community. 

Led By NationalThoughts Leaders

Session Descriptions

May 30, 2024 - 1:00-2:30 PT / 2:00-3:30 MT

Session 1: What 70 Heads of School Reveal About the Independent School Business Model and How It Impacts Enrollment

Peter Baron, founder of MoonshotOS and long-time independent school advocate, will distill insights from interviews with more than 70 school heads, uncovering critical challenges in the independent school business model.In this hands-on session, you will roll up your sleeves to work in groups to chart solutions to some of the model's biggest challenges.This session is essential for all enrollment leaders, offering a critical examination of the present challenges, identifying opportunities to reimagine the model, and a hopeful outlook for the future of independent schools.

June 6, 2024 - 1:00-2:30 PT / 2:00-3:30 MT

Session 2: More Than Just Bums in Seats: The Broad Impact of Marketing and Branding on Independent School Success

with Chuck English, Founder of English Marketing Works

Too often, we only think about the impact of marketing and branding on student recruitment. However, the reality is that marketing initiatives affect schools in many ways. In fact, some schools experience a virtuous cycle of better branding and ascending school success. In this session we will explore what you can do to create marketing and branding initiatives that influence the success of: Fundraising

• Retention
• The parent experience
• Ambassadorship
• Business operations
• And even academics

June 13, 2024 - 1:00-2:30 PT / 2:00-3:30 MT

Session 3: Digital Strategy Shake-up: Responding to Changing Parent Behavior and Market Dynamics

In this session, gain critical insights into the evolving enrollment trends impacting K-12 independent schools in the Pacific Northwest. Angela Brown, Manager of B2B Brand Strategy at Niche, will delve into changing parent search behaviors and emerging market dynamics within the region. Brendan Schneider, Founder & CEO of SchneiderB Media, will outline actionable digital marketing best practices to help you navigate these shifts. You'll learn how to optimize your school's online presence, reach your target audience, and successfully compete in a dynamic educational landscape.

June 20, 2024 - 1:00-2:30 PT / 2:00-3:30 MT

Session 4: What Schools Need to Do to Be More Successful for the Next Decade

In this session, you will be empowered to imagine a more successful future for your school. You will discover how to respond to current trends/conditions through actionable enrollment and marketing strategies to make that vision a reality.

This includes:

• The value of a BHAG (Big Harry Audacious Goal)
• Becoming a more market-driven enterprise
• Connecting to communities
• Looking at the parent experience journey
• The role of the head in enrollment/advancement

Join two of our course facilitators, Peter Baron and Chuck English, in this final session to bring together the ideas that have been shared throughout the course. Together we will apply the concepts to our own school environments and plan for how to build on our success through innovative marketing strategies.

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Registration

Registration is now open! Please click here to register. 

Participants will register for the full series. In the case that you are not able to attend all three sessions in real time, all registrations include access to session recordings. Recordings should not be shared. 

Pricing

Single Workshop Registration (Includes access to all three workshops and recording*)

Member Schools - $295

  Non-Members - $395

* Link to recordings will remain active for 30 days following each session

Cancellation

Substitutions may be made any time prior to the workshop. Written cancellations received for courses are eligible for a refund after a $50 cancellation fee.